AI-POWERED content creation
Honest Credit Card: Advertisement Videos
Honest: a credit card mobile application, required engaging advertisement videos for its marketing campaigns.
Rather than following the traditional media production route, the company aimed to leverage AI-powered workflows to generate high-quality content quickly and efficiently.
As a Product Designer with a strong background in video editing and content creation, I collaborated with Honest’s marketing team to produce AI-generated advertisement videos. Each content batch was optimized to be completed and published within five days, ensuring a rapid and scalable content production cycle.
Timeline
Each content batch was conceptualized, produced, and finalized within 5 days.
Background
With the rise of AI-powered video generation, businesses have sought faster, cost-efficient, and scalable methods for creating advertisement content.
Honest needed to streamline its ad production process to maintain a steady influx of high-quality campaigns without relying on expensive studio productions.
My role was to design and produce AI-assisted videos that maintained a human element while effectively marketing the Honest credit card app.
To ensure a smooth and efficient content creation workflow, I followed these structured steps:
Research & Ideation
Met with stakeholders to gather insights and creative direction through a detailed brief.
Defined content goals, messaging, and target audience for each advertisement campaign.
Storyboarding & Design
Designed visual concepts and drafted a storyboard for video content on Figma.
Ensured alignment with brand identity and marketing goals before proceeding with production.
AI-Generated Footage Creation
Utilized AI-powered video generation tools such as Runway, Sora, Klink, and Luma Dream Machine to produce realistic and dynamic visuals.
Experimented with different prompts and AI workflows to achieve the best results. GPTs and Gemini came in handy.
Motion Design & Video Composition
Combined AI-generated footage with motion graphics, animations, and custom effects using After Effects, Premiere Pro, and CapCut.
Ensured seamless transitions, smooth animations, and visually appealing aesthetics.
Review & Feedback Loop
Uploaded drafts to Frame.io for stakeholder review.
Iteratively refined the videos based on feedback, making necessary adjustments to visuals, pacing, and messaging.
Ensured each revision maintained efficiency within the five-day turnaround.
The AI-powered workflow allowed for the rapid production of high-quality ad content that blended automated video generation with human creativity. Key outcomes included:
AI-Powered Video Content
Generated engaging advertisements with realistic AI-driven elements.
Fast Turnaround
Completed ad content within five-days production cycles.
Cost-Effective Scaling
Reduced dependency on traditional production costs while maintaining high production value.
Enhanced Brand Awareness
Provided Honest with continuous, engaging ad content that effectively drove user engagement and installs.
The AI-driven content creation process led to measurable success in Honest’s marketing efforts:
Engaging, Human-Centric AI Videos
Despite being AI-generated, the ad content retained authentic human elements, making it relatable and engaging for viewers.
Higher Credit Card Applications
More app installs translated into an increase in credit card applications, directly impacting business growth.
Streamlined Ad Production
Established a repeatable, efficient AI content creation pipeline for future campaigns.